We Create Ltd / Warren Crawford / Senior Visual Designer
We Create Ltd / Warren Crawford / Senior Visual Designer
Projects like this come along all too infrequently. Michael Islip got in touch via an ex-AKQA colleague. He was a little tired of his boutique agency’s website, but didn’t want to stray too far from the current colours and imagery.
Leaning on my love of screen printing, I suggested making bold bitmap versions of some new imagery. Michael loved the initial treatment I showed him, and told me to run with it.
So run with it I did, and rarely have I been happier in my work.
I revamped the current imagery and found some new, related images and gave them the same treatment. I chose just the Pink and Green from the palette, upped the chroma little, and used black and white for the rest.
The typography was boosted: bold and all upper case. The images were given a white outline, and they really popped.
Michael hired a fantastic developer, and we formed a tight unit on the build. I’ve rarely seen a design followed so closely by a developer. Beautiful parallax movement really added to a slick user experience.
I used the Purple from the palette sparingly, for communication messages such as banners and the Chat icon. And, as much as I love the Mobile experience, I love the negative space in the Desktop layouts.
All in all, the site was a joy to work on, from start to finish. Rarely has the relationship between client, designer and developer been so easy.