AUDIO MOGUL

AUDIO MOGUL is a record label and electronic music education company based in Ibiza. They engaged me to create their brand and logotype for their first release and line of clothing.

Preliminary sketches

I always start with pen and paper, as it’s the quickest means of developing an idea . And it means that you can go and sit by the sea, and think first.

First draft

I wanted the design to fit a record label, and a circle was the obvious choice. The client said that his musical journey had been akin to climbing a mountain: the A and the M formed a peak in my mind.

Revise and refine

I took that one idea and ran with it

final design

Clean. Bold. Simple. Memorable.

logo only

Eye catching design and colours, free of type: draw attention while retaining a sense of mystery about the label

Final logotype

The peak at Benirrás was the only choice of backdrop